welcome to betacraft

Welcome to Betacraft, where we make tough workwear for tough farmers. With over 60 years of experience outfitting New Zealand's farming community, our team is dedicated to providing the best workwear solutions for harsh outdoor conditions.

We are proudly based in Pahiatua, in the heartland communities of New Zealand. With four generations of experience and a deep commitment to rural families, our DNA is rooted in caring for those who work hard in challenging environments.

Our culture of continuous improvement is reflected in our commitment to creating tough products, providing exceptional customer service, and demonstrating care for the environment. At Betacraft, we are passionate about providing high-quality, reliable workwear that you can count on, in wind, rain and snow.

Mark Beatson
Tim Beatson
Garth Beatson
Edward Beatson
Sales director
Simonne Currie
Finance manager
Gihan Kohoban
Supply chain manager
Sara Beatson
Sales and Marketing executive
Lee Yates
Sales relations
Kai Brethouwer
Creative director
Jenny Hawkins
Business development Europe
Paul Bennett
Business development Australia
Vern Garrett
Logistics manager
Yvette Devoe
Admin star
John Pepere
Warehouse chief
Ashford Hall
Customer Service
Montana Beatson
Montana Beatson
Admin support